Channel Partners: Training & Experience

Capability

Training & Certification

The capability

Training is a core capability,
not an add-on

Most partners treat training as preparation. We treat it as the foundation for performance and measurable business outcomes. Three models. Same work. Different rooms.

Core capability

Training & Certification

Curriculum. Certification. Train-the-trainer. Measurement. Built once, held everywhere, measured so you know who retained it.

Enterprise & Technical Training

Build Enterprise Expertise

Global programs for internal teams, partners, and enterprise customers. Multi-market, multi-language. Technical curriculum, instructor-led workshops, labs, and certification included.

Explore technical training →

Field Enablement

Enable Field Performance

Train-the-trainer and ongoing certification, refreshed on your product cycle, not the calendar.

Assisted Sales

Drive In-Store Results

Certified reps at the point of sale. One way training reaches the end user, not the category that contains it.

Training & Certification

Built to deliver wherever you need us

Built to deliver consistent performance at scale

0+

Representatives trained & certified

National reach, one standard of delivery

0

States covered

Coverage without subcontracting

0+ yrs

Experiential practice

Depth on the event side, not a new line

4to8wks

Scoping to first deployment

Faster from plan to field

0

Gig or 1099 labor

Accountable teams, consistent execution

what we create

Experiences, organized
by outcome

Conferences & Sales Meetings

Align teams and accelerate performance.

Product Launches

Turn innovation into excitement and adoption.

Roadshows & Tours

Take your message directly to the audiences that matter most.

User Conferences

Build community and deepen engagement.

Customer & Partner Events

Strengthen the relationships that drive growth.

Executive Forums & Summits

Create alignment where it matters most.

Trade Shows & Expos

Maximize visibility and opportunity.

Brand Activations

Bring brands to life through experience.

Employee Engagement Programs

Connect people to culture, purpose, and performance.

Incentive & Recognition Programs

Celebrate achievement and inspire what is next.

Shape it

Try it

Shape your program

Tell us who has to learn what, and watch the run of show build itself. This is a starting shape, not a quote. Every real program is scoped by a producer.

01 · Who is learning

02 · Learners 2,500

03 · Markets 12

04 · Format

Field certification program~ 10 weeks, scoping to live

Directional only. Timelines shift with client approvals, venue availability, and product release dates. What does not shift: nobody deploys before written and practical certification.

Scope it for real

Outcome

Experiential & Events

Start from the outcome

Creative is the how.
The outcome is the brief

Most event conversations start with an idea and reverse-engineer a reason. We start at the outcome. Pick yours; we will show you the format, the measurement, and where we have already done it.

01 · The outcome you need

02 · The scale

03 · Take it with you

Copies the outcome, format, and measurement plan as text you can paste straight into an email to us, or to any agency you are comparing us against.

The shape
We instrument
Set at T-90, reported live
The proof
Ask anyone
The question that sorts agencies fast

Every proof point above is a published program. If an agency cannot answer the question in row four for their own work, you have learned what you needed to.

Run of show

how we deliver

Training. Experiential.
One discipline

A certification program and a ten-thousand-person rally run on the same cue sheet. Creative, fabrication, logistics, staffing: one roof. Most partners hand this part off. We keep it.

T-90 days

Define what has to move

The number we will be judged by, agreed before anything is designed.

TrainingCertification rate, time to competence, sell-through, adoption.

EventsAttendance and seniority, engagement, sentiment, pipeline attributed after the event.

T-60

Content and environment, designed together

One team builds the content and the room, so they never contradict.

TrainingCurriculum, certification architecture, and the train-the-trainer plan.

EventsCreative, staging, environment design, and fabrication drawings.

T-30

Build the team that delivers it

Sourced against the profile, prepared in person, signed off before anyone goes live.

TrainingRecruit, train, certify. In writing and in practice; nobody deploys without it.

EventsCrew calls, rehearsals, run-throughs, and every show cue locked.

Load-in

Fabrication, freight, permits, build

In-house production. Six facilities, five states. No vendor chain we do not control.

TrainingKits, demo fixtures, and market-by-market logistics staged per region.

EventsStaging, rigging, AV, and the environment build running on the venue clock.

Live

Delivery and daily reporting

Managed onsite. Data captured live, not summarized later.

TrainingField supervision with daily activity and conversion reporting from every market.

EventsShow calling, floor management, and live attendee and content tracking.

+30 days

What it drove, and what to change

Results against the T-90 metrics, and what we would change. The same team runs the next one.

TrainingCertification and adoption curves reviewed against target.

EventsEngagement, sentiment, pipeline, and whether they would come back.

Training, experiential,
or you're not sure yet

Consider it received.

Four days. Thirty countries.
One stage

Training is a core capability,
not an add-on

Training & Certification

Build Enterprise Expertise

Enable Field Performance

Drive In-Store Results

Built to deliver consistent performance at scale

Where learning becomes
performance

Experiences, organized
by outcome

Conferences & Sales Meetings

Product Launches

Roadshows & Tours

User Conferences

Customer & Partner Events

Executive Forums & Summits

Trade Shows & Expos

Brand Activations

Employee Engagement Programs

Incentive & Recognition Programs

Shape your program

Creative is the how.
The outcome is the brief

Set at T-90, reported live

The question that sorts agencies fast

Training. Experiential.
One discipline

Define what has to move

Content and environment, designed together

Build the team that delivers it

Fabrication, freight, permits, build

Delivery and daily reporting

What it drove, and what to change

One team.
Every program.

Tell us what people
aren't getting.
We'll teach it.

Four days. Thirty countries.One stage

Training is a core capability,not an add-on

Training & Certification

Build Enterprise Expertise

Enable Field Performance

Drive In-Store Results

Built to deliver consistent performance at scale

Where learning becomesperformance

Experiences, organizedby outcome

Conferences & Sales Meetings

Product Launches

Roadshows & Tours

User Conferences

Customer & Partner Events

Executive Forums & Summits

Trade Shows & Expos

Brand Activations

Employee Engagement Programs

Incentive & Recognition Programs

Tell us what peoplearen't getting.We'll teach it.

Four days. Thirty countries.
One stage

Training is a core capability,
not an add-on

Where learning becomes
performance

Experiences, organized
by outcome

Tell us what people
aren't getting.
We'll teach it.